Conduct in-depth analysis of current revenue streams and market position.

Develop a strategic roadmap for increasing revenue, identifying new opportunities, customer segments, and untapped markets.

Align revenue strategy with overall business goals, considering both short-term growth and long-term sustainability.

Asses the current sales structure, team dynamics, and performance metrics.

Recommend improvements in team structure, including role definitions, leadership layers, and performance expectations.

Provide guidance on sales team expansion, compensation plans, and incentives to drive productivity and accountability.

Audit and optimise the existing sales process, identifying bottlenecks and areas for improvement.

Introduce best practices for lead qualification, prospecting, follow-up, and closing deals.

Implement repeatable, scalable sales processes to ensure consistent performance and predictable revenue.

Alignment between sales, marketing, and customer success for smoother hand-offs and better data flow.

Set up a robust revenue operations framework to support data-driven decision-making and optimise the customer lifecycle.

Recommend technology tools and CRM improvements for efficiency and streamlined data reporting.

Assess and optimise the sales pipeline, ensuring accurate forecasting and revenue predictability.

Introduce innovative metrics and KPIs to measure pipeline health and develop strategies for consistent pipeline generation.

Work with teams to implement forecasting methods that provide visibility and early identification of risks or opportunities.

Develop competitive pricing strategies based on market research, customer value perception, and industry trends.

Assist in launching new products or services, advising on target market, positioning, and sales channel strategies.

Establish optimal channels for growth, whether through direct sales, partnerships, online channels, or reseller networks.

Enable collaboration between sales and marketing teams to create cohesive customer acquisition strategies.

Assist in developing lead generation and lead nurturing campaigns that directly support sales goals.

Establish feedback loops between sales and marketing to refine messaging, targeting, and product positioning.

Create strategies for upselling, cross-selling, and retention.

Develops initiatives to reduce churn, increase customer satisfaction, and maximise customer lifetime value (CLV).

Implement customer segmentation and personalisation strategies to improve retention and revenue.